Are you neglecting your own company’s website in order to serve your customers? Falling into this trap is surprisingly easy, especially when sales are down. However, by failing to invest in your company’s online marketing strategy, you are only setting yourself up for future failure.

Here are some reasons why you should invest more time in your company’s website and a few facts that should help you overcome your fears.

Your Website Is the First Thing Potential Customers See

You should always keep in mind that when customers look up your business online, your website is often the first thing that they see. Since first impressions are often the initial factors that can make or break a sale, having a poorly-designed website is a recipe for failure.

So, it is high time that you update your website to a responsive site in order to take advantage of incoming mobile traffic and better SEO.

If you have done this already, congratulations! However, now the real work begins. You should make sure that you are publishing fresh content regularly and you are also tracking and testing your site. By doing this, you can ensure that your website is driving conversions and isn’t turning potential customers off.

Stay Focused on Success

Many business owners fail to keep up with their company websites because they subconsciously believe that updating the site will only end up being a time-consuming  and expensive effort with little to nothing to show for it.

However, if you are frustrated, just imagine how difficult it is for your customers to navigate a site with poor user experience or a site that doesn’t properly display on a mobile device.

If you have a strong understanding of what it takes to succeed with online marketing, or you know someone that can help, upgrading your website could mean an overnight revival of your sales funnel or traffic to your website. If things are already shifting downward as far as incoming sales, what do you really have to lose by updating a woefully outdated website?

Take It One Step At a Time

An upgrade of your website does not always have to include a complete overall, especially if it is not in the budget. Adding simple updates such as lead generation plugins, fresh content or social sharing tools can also make a profound difference.

Update Your Site to Reflect Your Brand, Currently

If your website does not reflect your company’s brand identity as of right now, then you are simply making it harder for your business to close sales. Instead of wasting time with proving to your target customer what your current value proposition is, your website could be helping you.

Start by eliminating the content on your website that no longer reflects your brand. Understand that your unwillingness to allow room for new concept is a strong sign that your business is running you and that you aren’t running your business!

Online Marketing Doesn’t Work

This statement is another false idea that you might be using as an argument against updating your website. If your current online marketing strategy isn’t working, then change it! This simply means that you either need to get educated on the fundamentals of online marketing or hire someone that really knows what they are doing.

If millions of people are promoting their businesses via online marketing successfully, think closely about why it isn’t working out for you. You probably already know the answer!

Investing more time in your website should be a top priority for your business. You can start by setting up a calendar to help you keep track of updates that you need to make. By setting up scheduled times to work on your website, you can ensure that your site receives just as much loving attention as your customers do!

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